Stop Looking for IT Sales Leads and Just Buy Sales!
If the typical computer consultant were a real estate investor then the type of deals they would excel at flipping would be the properties in perfect condition that came at a distressed price. Of...
View ArticleYou Can’t Serve Two Masters When Selling Cloud Computing!
This is one of my favorite quotes from the good book; but don’t worry I am not about to start preaching the gospel. I have noticed that many managed services providers are beginning to adopt cloud...
View ArticleAn IT Marketing Dinosaur Brags About Gouging Customers!
Recently I was meeting with a computer consultant that was trying to convince me to sales for his company. It all sounded good until we got to part where he described his helpdesk solution. This is...
View ArticleMSP Marketing Training Should Be Simple!
The conventional thinking of those selling MSP marketing training has been to overwhelm their users with more information than they could really ever use. Many of the managed services providers buying...
View ArticleGetting IT Sales Leads Is So Easy a Monkey Can Do It!
Let’s be honest and say that the average IT services provider has a hard time with sales an marketing. Of course, many admit they faced a serious challenge trying to close sales but by far the most...
View ArticleLessons From Golf Can Impact MSP Marketing?
The other day I was in a book store when a book in the golf section caught my eye because it dealt with the mental aspect of the game. I wondered how the author would address the mental components of...
View ArticleSpend Big on Marketing IT or Sell, It’s Your Move!
Over the years I have been told that the cost of marketing IT has just been to costly. However, the truth is that in today business environment the money required for customers acquisition has just...
View ArticleIT Appointment Setting by Cold Calling is a Stone Age Tool!
I am still getting calls from computer consultants that are asking for IT appointment setting to be done with a cold calling strategy. For the most part I think that the average MSP is still trying get...
View ArticleCan McFarland Teach Us the Need for an MSP Sales Coach?
During this movie the coach inspires his team but eventually his motives are called into question. Some on the team are angry and don’t want the coach attend their next track meet; but one player makes...
View ArticleShould IT Marketing Only Target Prospects in Pain?
The vast majority of computer business owners have set their sites squarely on finding prospects that have clearly defined needs and pain. These type of hot sales leads find computer consultants...
View ArticleHere’s a Great IT Services Marketing Tip To Increase Contacts!
When prospecting for sales leads it’s common to encounter gatekeepers that say the decision makers is on another call and ask if you want to hold. The normal gut reaction of any IT services marketing...
View ArticleWhen Marketing IT Services Should You Raise or Cut Prices?
Asking if MSPs should raise or lower their prices is a very controversial topic in the marketing IT services arena! There are credible voices on both sides of the debate that passionately advocate for...
View ArticleDoes Using Your Own Cloud or a Vendor’s Affect IT Marketing?
The majority of IT providers always lean towards coming up with their own solutions instead of outsourcing to vendors. This runs contrary to the advice they give to end users when they advise...
View ArticleCan IT Services Marketing Target Prospects with ‘Latent Needs’?
In one of our last articles I suggested that MSPs should be targeting prospects with ‘latent needs’ instead of just waiting for referrals. Of course, the natural question many IT providers would ask...
View ArticleThe World Has Changed But IT Providers Aren’t Marketing the Cloud!
I was working out the other day and saw two updates on CNN that caused me to stop and think about how technology as changed the world. As I processed the information about Space X my thoughts centered...
View ArticleHow is the Force Strong With Our IT Appointment Setting?
After watching The Force Awakens three times I realized that our IT appointment setting agents were able to use the force. However, I had to run through all the force abilities in my mind to try and...
View ArticleThe Danger Of Cloud Migrations Can Affect Your MSP Marketing!
Many computer consultants are still standing on the sidelines wringing their hands over the decision to market the cloud. While other MSPs have started their marketing and rushed into performing their...
View ArticleOur IT Lead Generation Process Works at Light Speed!
If you had a group of computer business owners together in a room discussing IT lead generation then you would hear a range of opinions. One issue they would probably agree is that appointment setting...
View ArticleTired of Horror Story Experience with Marketing IT Services?
Just about every body remembers the old horror movies like Frankenstein, The Creature from the Black Lagoon and The Wolf-man. However a cloud provider called me with his own horror story telling me he...
View ArticleAre There Real Force Powers for IT Marketing?
There has been tons of articles written about Star Wars as everyone seems to want to attach their message to this massively popular move. We all seem to be captivated by the Force and the power it...
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