Which Famous Person Understands How to Promote Events?
You can probably recognize several of the famous people in this photo like Steve Jobs and Mark Zuckerberg. Of course, you can probably rule out individuals like Albert Einstein who was a scientist....
View ArticleMy IT Appointment Setting Skills Were Compared to a Jedi Knight!
When I started working at CIT CLOUD as their business development director I was told that I wouldn’t receive any referrals. This is because of the IT appointment setting skills I had developed over...
View ArticleDon’t Let Sirens Wreck Your MSP Marketing Campaign!
Managed services providers looking to grow with a new MSP marketing program should be cautious. There are plenty of Sirens that sound beautiful when they talk about providing IT sales leads but are...
View ArticleAnother IT Provider Fires their Syndicated marketing company!
In a recent conversation with an IT provider I discovered they had just fired their syndicated marketing vendor. When I asked which MSP vendor they had fired the VP of sales decided to keep her lips...
View ArticleEmployees Can Sabotage Your Marketing for IT Efforts!
Most of us have watched episodes of Apprentice where one of the contestants will sabotage their own team. While we see this on TV many MSPs doubt this behavior happens in real life. However, what are...
View ArticleWe use Traps in our IT Appointment Setting Process!
When I watched the Revenant I became impressed with the way Leonardo’s character was able to fend for himself even though being severely injured. At one point he made a funnel fish trap with stones...
View ArticleThere’s no Audience for Marketing Expensive IT Cloud Services
Many computer companies have a cloud offer but are hesitant to focus all their marketing behind their IT cloud services. While other savvy MSPs have gone ‘all in’ with their cloud computing solutions...
View ArticleWhat’s Behind MSP’s Internally Sabotaging Their Own Marketing?
Recently we raised the issue of MSP employees sabotaging other marketing workers out of jealousy. However, we didn’t go into detail about which types of personnel are likely to fall into this trap....
View ArticleShould IT Providers Worry About Competitors Spying on Their Marketing?
The truth is that just about every company that’s successful should worry about spies. This includes IT providers that have adopted out-of-the-box marketing initiatives. The question is how can you...
View ArticleHow can you Handle IT Appointment Setting Deniers?
If you’re an MSP provider that has been aggressive about marketing your company then you have used an IT appointment setting firm. This means that you have most likely walked into a sales meeting only...
View ArticleIT Services Marketing Still Requires Having a Better Mousetrap!
One ironic fact about the IT sector is that it’s constantly evolving while many MSP services providers are not marketing these innovations. While I have been involved in promoting cloud computing I...
View ArticleHow can MSP’s Prove Through Marketing They Have the Best Technology?
Have you ever been in a MSP marketing situation where you had the best technology but the prospect couldn’t distinguish the truth? No doubt this happens when other companies make promises about their...
View ArticleAre you All-in with MSP Marketing like Dr. Burry of ‘The Big Short’?
Dr. Burry was the primary visionary who predicted the Great Recession, shorted the housing market and earned millions in the
View ArticleDo You Have a Powerful MSP Sales Presentation Like Jared Vennett?
If you haven’t seen, “The Big Short” then you missed Ryan Gosling amazing portrayal of Jared Vennett. Jared shorted the
View ArticleYou Have an Inner MSP Marketing Superhero Waiting to be Released!
In the comic book about Captain Marvel, who was later renamed Shazam, an orphan boy named Billy Batson encounters a
View ArticleEmotional Brand Storytelling: The Powerful Tool for MSP Business Success
The science of storytelling can help your MSP business put together compelling content that appeals to your audience’s emotions and
View ArticleDoes Your MSP Marketing Team Need a Magic Feather?
In Disney’s classic movie Dumbo a reluctant elephant is urged to attempt flight by an entrepreneurial mouse. He is assisted
View ArticleDon’t Go to an MSP Marketing Gun Fight with a Sword!
In the movie Indiana Jones, the gun toting archaeologist is comforted by a master swordsman during an exciting fight scene.
View ArticleLearning How to Market Your MSP Business
The Issue MSP business marketing is something which isn’t well known to many technical individuals. Their proficiency isn’t in the
View ArticleCan El Chapo Teach any MSP Marketing Lessons?
I recently watched a novella on Netflix about the life of El Chapo. As soon as the flick started I
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